RARE INSIGHT CONSULTING
YOUR PATHWAY TO ENTER THE ITALIAN PHARMA MARKET FOR THE
MANAGEMENT OF RARE DISEASES
ABOUT US
RARE INSIGHT CONSULTING HAS BEEN CREATED TO SUPPORT HEALTHCARE COMPANIES
– will help new start-up biopharmaceutical companies establish their presence in Italy & Europe, as well as assisting well-established companies to bring solutions to people suffering from severe or orphan diseases. –
OUR VISION, OUR MISSION
OUR VISION
To be the point of reference for healthcare companies that intend to operate in the Italian orphan drugs market, thus helping to improve the quality of life of rare disease patients.
OUR MISSION
We offer strategic support and operational solutions that are personalized, flexible and value-generating to healthcare companies offering effective therapies to people suffering from rare and severe diseases.
We help start-ups as well as established companies:
- To assess the potential of new business opportunities
- To establish, develop and strengthen their presence in Italy as well as rest of Europe
- To help them enhance their services at all stages of the products’ lifecycle
OUR VALUES

CUSTOMER FOCUSED
&
“PATIENT-CENTRED”
We believe that it is essential to know the history of our customers, and understand how they create value so as to be able to support them. We believe that active listening and open communication is essential. We do not make promises that we cannot keep, and we do not create false expectations. We are aware that the ultimate goal of our work is to improve the lives of patients suffering from rare diseases.

INNOVATION
&
SUSTAINABILITY
We keep abreast of the latest research and innovations that will change the world of medicine in the coming years.
We believe it is important to understand in which direction our society will progress and contribute to its sustainable improvement.

SCIENTIFIC RIGOUR
We believe that rigorous application of scientific methods is essential for interpreting data which helps communicating facts about diseases and their management.

ETHICS AND TRANSPARENCY
The achievement of objectives can never take precedence over compliance with the highest ethical standards and we shy away from the idea of easy shortcuts.
OUR CULTURE

COMMITMENT & PASSION
The results we generate are the consequence of the passion that we put into what we do.
Talent is useful but must be nourished with constant commitment.

SENSE OF RESPONSIBILITY
The determination with which we pursue the achievement of results is always combined with a broader evaluation of consequences of our actions.

PERSONAL AND PROFESSIONAL GROWTH
Professional life is a journey in which experience and skills are accumulated over time.
Our ambition is to grow constantly as people and as professionals.

OPEN DIALOGUE
(RESPECT AND LOYALTY)
Open and transparent communication is essential.
We want to create an environment in which everyone can express their ideas, even if they disagree with the group, without altering the climate of mutual respect and loyalty.

TEAMWORK
Working as a united team gives us an opportunity to learn from each other and excel in what we do.
RAREINSIGHT CONSULTING
IS SUPPORTED BY:

20 YEARS’
Orphan/Biotech Drugs market
experience.

EXTENSIVE KNOWLEDGE
of the commercial process in the
pharmaceutical environment.

SOLID EXPERIENCE’
in pharma companies start-up
and management
WITH MORE THAN 30 YEARS IN THE PHARMACEUTICAL INDUSTRY, LEONARDO BRINGS AN EXTENSIVE KNOWLEDGE OF THE COMMERCIAL PROCESS AND A SOLID EXPERIENCE IN PHARMA COMPANIES START-UP AND MANAGEMENT.
WITH MORE THAN 30 YEARS IN THE PHARMACEUTICAL INDUSTRY, LEONARDO BRINGS AN EXTENSIVE KNOWLEDGE OF THE COMMERCIAL PROCESS AND A SOLID EXPERIENCE IN PHARMA COMPANIES START-UP AND MANAGEMENT.
Leonardo Calzetti
Founding Partner
Leonardo is founder of BluPhytal, a company which, through its Rare Insight Consulting division, supports healthcare companies to develop their presence in the Orphan Disease arena.
From 2016 to 2019 Leonardo has served as Head of Global Rare Diseases Franchise at Chiesi, managing the Strategic Marketing process and supporting Business Development activities.
From 2008 to 2015 Leonardo has created and developed the Italian affiliate of Swedish Orphan Biovitrum (SOBI), managing also Greece and Malta territories. In this role Leonardo has represented SOBI into Assobiotec (Italian Association for the Development of Biotechnologies) becoming member of the directive board.
Previously has spent 20 years in Chiesi Farmaceutici in positions with increasing responsibility in operational and strategic marketing, mainly in rare or severe diseases.
Leonardo is founder of BluPhytal, a company which, through its Rare Insight Consulting division, supports healthcare companies to develop their presence in the Orphan Disease arena.
From 2016 to 2019 Leonardo has served as Head of Global Rare Diseases Franchise at Chiesi, managing the Strategic Marketing process and supporting Business Development activities.
From 2008 to 2015 Leonardo has created and developed the Italian affiliate of Swedish Orphan Biovitrum (SOBI), managing also Greece and Malta territories. In this role Leonardo has represented SOBI into Assobiotec (Italian Association for the Development of Biotechnologies) becoming member of the directive board.
Previously has spent 20 years in Chiesi Farmaceutici in positions with increasing responsibility in operational and strategic marketing, mainly in rare or severe diseases.
Stefano Pulcini
Project Manager
Stefano is a project manager with a strong scientific background.
He joined Rare Insight Consulting in April 2021, offering operational solutions to national and regional market access projects, managing relations with the KOLs and national authorities, as well as managing all the marketing and commercial activities related to products, from pipeline to patient.
Through his patient-oriented vision, scientific rigor and ethics, Stefano is committed in supporting Healthcare Companies that are trying to establish and strengthen their presence in Italy and Europe.
In the past, he worked for two years as a Research fellow at AUSL-IRCCS of Reggio Emilia, where he won a grant for regenerative medicine projects, and for one year as a PhD Student in molecular medicine at University of Parma. Stefano is the author of many scientific articles published on national and international journals.
Stefano is a project manager with a strong scientific background.
He joined Rare Insight Consulting in April 2021, offering operational solutions to national and regional market access projects, managing relations with the KOLs and national authorities, as well as managing all the marketing and commercial activities related to products, from pipeline to patient.
Through his patient-oriented vision, scientific rigor and ethics, Stefano is committed in supporting Healthcare Companies that are trying to establish and strengthen their presence in Italy and Europe.
In the past, he worked for two years as a Research fellow at AUSL-IRCCS of Reggio Emilia, where he won a grant for regenerative medicine projects, and for one year as a PhD Student in molecular medicine at University of Parma. Stefano is the author of many scientific articles published on national and international journals.
Marta Ragaiolo
Project Manager
Marta joined RareInsight Consulting in 2020 as Project Manager.
Since then, she is managing different projects, supporting our customers entering, establishing, and developing their presence in the Italian market, at each stage of product life cycle.
Marta has a scientific background, with a master’s degree in veterinary, pharmaceutical and medical Biotechnology and a II level master in Pharmaceutical and Regulatory strategies in medicinal product Development, completed in 2017 and 2018 respectively.
From 2017 to 2019 she served as research fellow at the pharmaceutical technologies and Drug Delivery department, University of Parma.
During these years, she had the chance to support a consulting company in developing a generic DPI, having the chance to travel in Spain and in China for the FAT and SAT of the instruments respectively.
Furthermore, she had the chance to train the employees of the pharmaceutical company for the DPI production and quality testing.
From 2019 to 2020, she served as pharmaceutical representative.
Marta joined RareInsight Consulting in 2020 as Project Manager.
Since then, she is managing different projects, supporting our customers entering, establishing, and developing their presence in the Italian market, at each stage of product life cycle.
Marta has a scientific background, with a master’s degree in veterinary, pharmaceutical and medical Biotechnology and a II level master in Pharmaceutical and Regulatory strategies in medicinal product Development, completed in 2017 and 2018 respectively.
From 2017 to 2019 she served as research fellow at the pharmaceutical technologies and Drug Delivery department, University of Parma.
During these years, she had the chance to support a consulting company in developing a generic DPI, having the chance to travel in Spain and in China for the FAT and SAT of the instruments respectively.
Furthermore, she had the chance to train the employees of the pharmaceutical company for the DPI production and quality testing.
From 2019 to 2020, she served as pharmaceutical representative.
Tea Mancuso
Consulting Pharmaceutical Marketing Assistant
Tea is the youngest member of the group and joined the Rare Insight team in October 2021. She is a junior project manager assisting in the management of different activities involving the operational and strategic support to customers for entry into the Italian Market.
Tea has a strong scientific background: she has a Master’s Degree in Biological Sciences (University of Camerino), specializing in molecular diagnostics and biotechnological applications for the biomedical field.
Tea carried out several research experiences abroad during her university career. The most important was in 2020 at the Luxembourg Institute of Health (LIH) to study the role of regulatory T lymphocytes during the development and progression of chronic lymphocytic leukaemia.
Her willing to work in the pharmaceutical field led her to achieve a postgraduate master’s degree in Management and Marketing of the Pharmaceutical Industry organized by Alma Laboris Business School.
Tea is the youngest member of the group and joined the Rare Insight team in October 2021. She is a junior project manager assisting in the management of different activities involving the operational and strategic support to customers for entry into the Italian Market.
Tea has a strong scientific background: she has a Master’s Degree in Biological Sciences (University of Camerino), specializing in molecular diagnostics and biotechnological applications for the biomedical field.
Tea carried out several research experiences abroad during her university career. The most important was in 2020 at the Luxembourg Institute of Health (LIH) to study the role of regulatory T lymphocytes during the development and progression of chronic lymphocytic leukaemia.
Her willing to work in the pharmaceutical field led her to achieve a postgraduate master’s degree in Management and Marketing of the Pharmaceutical Industry organized by Alma Laboris Business School.
Federica Guiducci
Executive Assistant RareInsight Consulting
Federica is the Executive Assistant RareInsight Consulting
As a lawyer she worked for legal firms in Milan and Pavia later becoming legal advisor for IT Companies. She also spent 4 years working as a staff member of the Councilor for the environment of the Municipality of Parma and later of the Mayor.
She was the head of operations and the customer service in an Italian engineering company where she later became the compliance officer.
From 2014 to 2020 Federica lived in Singapore with her family teaching her mother tongue to students from all around the world.
Federica is the Executive Assistant RareInsight Consulting
As a lawyer she worked for legal firms in Milan and Pavia later becoming legal advisor for IT Companies. She also spent 4 years working as a staff member of the Councilor for the environment of the Municipality of Parma and later of the Mayor.
She was the head of operations and the customer service in an Italian engineering company where she later became the compliance officer.
From 2014 to 2020 Federica lived in Singapore with her family teaching her mother tongue to students from all around the world.
Riccardo Graziani
Project Manager
Riccardo has more than 20 years of experience in sales and marketing healthcare field.
He joined RareInsight Consulting in 2022.
After a degree on Chemistry and Pharmaceutical Technology he worked at Sigma tau ind. from 1999 to 2011 in sales department. After a brief experience as market access and business developer for a generic drugs company, where he gets the chance to face many challenges, he worked for seven years in a medical device company operating in the breast-feeding care and vacuum technology, active at the same time in hospital and retail market.
Riccardo spent the last two years to lead a company operating in the herbal and supplement field to access in the pharmacy market.
Throughout his career he has always continued to train getting a master’s degree on Marketing (2001) and a Mba Master (2014).
Riccardo shares his experience to encourage new forms of communication between stakeholders to improve producers’ efficiency and satisfying patients’ needs.
Riccardo has more than 20 years of experience in sales and marketing healthcare field.
He joined RareInsight Consulting in 2022.
After a degree on Chemistry and Pharmaceutical Technology he worked at Sigma tau ind. from 1999 to 2011 in sales department. After a brief experience as market access and business developer for a generic drugs company, where he gets the chance to face many challenges, he worked for seven years in a medical device company operating in the breast-feeding care and vacuum technology, active at the same time in hospital and retail market.
Riccardo spent the last two years to lead a company operating in the herbal and supplement field to access in the pharmacy market.
Throughout his career he has always continued to train getting a master’s degree on Marketing (2001) and a Mba Master (2014).
Riccardo shares his experience to encourage new forms of communication between stakeholders to improve producers’ efficiency and satisfying patients’ needs.
OUR EXPERTISE
RARE INSIGHT CONSULTING CAN PROVIDE, DIRECTLY OR THROUGH A NETWORK OF SELECTED PARTNERS, A WIDE RANGE OF SERVICES FROM STRATEGIC ADVICE TO PRACTICAL SOLUTIONS.
FIELDS OF EXPERTISE

ORGANIZATIONAL SET UP AND GROWTH PLANNING

MARKETING AND COMMUNICATION

COMMERCIAL OPERATIONS, DISTRIBUTION AND TENDER

MARKET ACCESS AND REGULATORY SUPPORT

MEDICAL SERVICES

MARKET RESEARCH AND ASSESSMENT
GO ON, CONTACT US!

INTERNATIONAL STRATEGIC PARTNERSHIP
RareInsight consulting is one of the 5 members of BlueDil International.
Together with our partners, based in Göttingen, London, Madrid, Paris, we offer to our customers an unique entry point to access the European markets.
At each stage of your product life cycle, BlueDil int’l conducts a wide range of strategic and operational missions in Europe, establishing strong relationship with local stakeholders (scientific community, KOLS) from patient associations to health authorities to simplify local market access process.
BlueDil International strength?
We understand that each situation is unique, and we provide customized, cost-effective, low-risk, totally compliant solutions working for you all over Europe.
WE HAVE WORKED WITH THESE COMPANIES











CASE STUDIES
SUCCESSFUL SOLUTIONS FOR YOU!
TESTIMONIALS
TAKE A LOOK AT CASE STUDIES OF OUR CHOSEN COMPANY
Rare Insight has been and is an extremely valuable partner for Laboratoires CTRS.
They have effectively supported us in all phases (early access, price & reimbursement, launch strategy and tactics in the Italian market, KOL mapping, effective presentation of Orphacol advantages to treating physicians) allowing Orphacol to reach 100% of eligible patients.
Marco Liguori – Head of International Commercial Operations
There were some markets that were more difficult, in terms of previous relations we had with the Key Opinion Leaders, I have in mind for instance UK and ITALY and for some of these countries we have been able really to repair the relationships because of the local presence that was built.
Xavier Paoli – Pharnext Chief Commercial Officer
We are proud to see that our local presence, combined with strong experience and flexibility has been appreciated and made possible the development of the project in Italy, in coordination with our strategic partner BlueDil International.
Watch our partner testimony In the video below.
RARE INSIGHT CONSULTING
Tel: +39 0521/975246
Mail: info@rareinsight.it
Address: Via Licinio Ferretti, 5/A – 43126 Parma (PR)
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